ESSENTIAL FRUIT

Product Design

I designed the packaging for Essential Fruit, a fruit juice brand that offers three delicious flavors. Essential Fruit is committed to providing the highest quality juice, using only strictly organic ingredients. The three signature flavors are Cherry Lemon, Lemon Berry Blast, and Dragon Fruit Lemon. In my design process, I chose three vibrant colors while keeping the logo minimal. I also added subtle textures along the sides of the packaging to enhance its visual appeal and create a more engaging experience for consumers.